Is your site counting the same conversion twice?

Paste your site address. We load your homepage and the page people convert on — a product page, a quote or contact page, whatever applies to you — then tell you which tracking tags are doubled up, dead or missing.

No cart to scan, like a B2B or request-a-quote site? Tell us the page people submit instead of checking out — /quote, /request-a-quote, /contact — and we check that page in place of a product page.

Where do you spend on ads? Optional, and it puts what matters to you first.

Free, no login. We keep a record of the sites scanned, and any email you give us, so we can follow up. Takes about a minute.

Ads gone quiet since January? Shopify now pauses app pixels it judges unhelpful, silently. Check whether yours is being held back.

What it looks for

  • The same pixel firing twice on one page, usually a tag in your theme and the same tag again through Google Tag Manager or a Shopify sales channel. This is the one that inflates every number you report.
  • Two Google Analytics 4 properties, two Tag Manager containers or two Meta pixels collecting at once.
  • Universal Analytics, which stopped collecting in July 2023 and is still installed on a surprising number of sites.
  • Google Ads conversion tracking with no Meta pixel anywhere, or the reverse.
  • A Tag Manager container that loads on every page and fires nothing.

What it cannot see

Only your public pages. Checkout and purchase events, or the step after a quote form is submitted, are where most businesses actually lose money, and seeing those needs access to your accounts. That is what the Tracking & Profit Audit is for.