Does Meta count the same sales Shopify does?
Put in last week's Shopify orders and the Purchase events Meta recorded over the same 7 days, plus your store's address. We read the gap, then scan your public pages for tags that can cause it.
Is your site counting the same conversion twice?
Paste your site address. We load your homepage and a product page and cart, or the quote or contact page you name below, then tell you which tracking tags are doubled up, dead or missing.
Is your Shopify store running two Google Analytics 4 properties?
Is your Shopify store still loading Universal Analytics?
Is your Shopify store's tracking counting sales right?
About 1 in 6 do, in a random sample of Shopify storefronts in the Majestic Million. Each property collects its own copy of the same events, so the reports disagree and nobody can say which number is real. Paste your store's address and we'll check yours.
Google stopped collecting Universal Analytics in July 2023, yet 1 in 17 storefronts in a random sample of Shopify storefronts in the Majestic Million still load it. Paste your store's address and we'll check yours.
Paste your store's address. We load your homepage, a product page and your cart, then tell you which tracking tags are doubled up, dead or missing.
The report opens here and goes to your inbox. We'll also send a couple of follow-up emails. Unsubscribe any time.
Know your numbers? and we'll read the gap with the scan.
No cart, like a B2B or quote-request site? .
Enter the page people submit instead of checking
out — /quote, /request-a-quote, /contact — and we check that page
in place of a product page.
Run ads? and we'll put each problem in your dollars.
Not ready to scan? See how often Shopify tracking is broken.
Free, no login. We keep a record of the sites scanned, and any email you give us, so we can follow up. Takes 2 to 3 minutes, and you can have the report emailed instead of waiting.
Ads gone quiet since January? Shopify now pauses app pixels it judges unhelpful, silently. Check whether yours is being held back.
What it looks for
- The same pixel firing twice on one page, usually a tag in your theme and the same tag again through Google Tag Manager or a Shopify sales channel. This is the one that inflates every number you report.
- Two Google Analytics 4 properties, two Tag Manager containers or two Meta pixels collecting at once.
- Universal Analytics, which stopped collecting in July 2023 and is still installed on a surprising number of sites.
- Google Ads conversion tracking with no Meta pixel anywhere, or the reverse.
- A Tag Manager container that loads on every page and fires nothing.
What it cannot see
Only your public pages. Checkout and purchase events, or the step after a quote form is submitted, are where most businesses actually lose money, and seeing those needs access to your accounts. That is what the Tracking & Profit Audit is for.