Is your site counting the same conversion twice?

Paste your site address. We load your homepage and the page people convert on — a product page, a quote or contact page, whatever applies to you — then tell you which tracking tags are doubled up, dead or missing.

No cart to scan, like a B2B or request-a-quote site? Tell us the page people submit instead of checking out — /quote, /request-a-quote, /contact — and we check that page in place of a product page.

Where do you spend on ads? Optional, and it puts what matters to you first.

Free, no login. We keep a record of the sites scanned, and any email you give us, so we can follow up. Takes 2 to 3 minutes, and you can have the report emailed instead of waiting.

Ads gone quiet since January? Shopify now pauses app pixels it judges unhelpful, silently. Check whether yours is being held back.

What it looks for

  • The same pixel firing twice on one page, usually a tag in your theme and the same tag again through Google Tag Manager or a Shopify sales channel. This is the one that inflates every number you report.
  • Two Google Analytics 4 properties, two Tag Manager containers or two Meta pixels collecting at once.
  • Universal Analytics, which stopped collecting in July 2023 and is still installed on a surprising number of sites.
  • Google Ads conversion tracking with no Meta pixel anywhere, or the reverse.
  • A Tag Manager container that loads on every page and fires nothing.

What it cannot see

Only your public pages. Checkout and purchase events, or the step after a quote form is submitted, are where most businesses actually lose money, and seeing those needs access to your accounts. That is what the Tracking & Profit Audit is for.